https://youtu.be/s9H10iCEkNY?si=d8yzt_E0lTi7M3pl OiER Makeup Shop / Plainoddity The name OiER started as a simple combination of letters, but during the design process, it was discovered to mean 'shepherd'. The client wanted the shop not to look like a typical makeup shop and had a habit of leaving the lights on when closing. The 'shepherd's little white lie' and the client's habit evolved int..