JiyongKim Hannam Flagship Store

JiyongKim Hannam Flagship Store / one-aftr

The first flagship store of JiyongKim, located in Hannam-dong, Seoul, is designed around the brand's signature sun-bleaching technique, incorporating themes of time, transformation, and the raw qualities of material. The space functions not only as a retail environment but also as a spatial narrative that presents the state between completion and incompletion.

서울·한남동에 위치한 JiyongKim 최초의 기함점은 브랜드의 특징인 선브리칭 기법을 베이스로, 시간, 변용, 그리고 소재가 가지는 본래의 질감이라고 하는 테마를 융합시킨 디자인이 되고 있습니다.이 공간은, 단순한 소매 공간으로서 뿐만이 아니라, 완성과 미완성의 사이의 상태를 제시하는 공간적인